The Trevor Project
As Vice President of Marketing at The Trevor Project
CLIENT
The Trevor Project
CAPACITY
Marketing and Branding
YEAR
2021-2022
A world where all LGBTQ young people feel loved and welcomed
That’s the vision of The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQIA+ young people. As its first Vice President of Marketing, Josh Weaver oversaw the organization's marketing and campaign initiatives and its marketing team of eight – all in service of supporting and amplifying The Trevor Project's life-saving mission.
Vice President of Marketing at The Trevor Project
Josh led marketing and branding for the world's largest mental health organization for LGBTQ young people.
• Oversaw The Trevor Project’s marketing department and its wide breadth of activities, including organic social and paid social media, omnichannel advertising across digital platforms and offline, Web presence and user experience, SEO/SEM, user journey and audience analysis, brand health and brand analysis, among others. Oversaw marketing and campaign strategy for the nonprofit.
• Served as a client leader for the organization. Collaborated closely with senior leaders at major corporate partners, including Abercrombie & Fitch, Google, Macy’s, and others, to strategize, develop, and execute high-impact cause-marketing campaigns benefiting The Trevor Project.
• Oversaw consumer research, marketing research, and marketing analytics. Increased brand awareness by over 40% in one year.
• Oversaw brand strategy and management, and led the launch of the organization's first rebrand in ten years.
• Led a team of eight (8), including directly managing the Director of Campaigns and Director of Marketing, and indirectly managing roles such as Campaign Managers, Email Managers, and Social Media Associates.
• Served as the organization’s key marketing leader, collaborating with teams across key program areas to strategize and implement effective campaigns and marketing initiatives in order to achieve their key goals.
Adweek's 2021 Brand Save Award Recipient
Every year, Adweek honors one Brand Save award recipient, the magazine’s annual recognition of standout work in the nonprofit sector. In 2021, Adweek recognized The Trevor Project as its Brand Save award honoree, highlighting the nonprofit brand’s resonance, its engaging corporate partnerships, and most importantly, the organization’s real impact on saving the lives of LGBTQIA+ young people.